Insomnia is the most common sleep disorder in the world. Approximately 30% of adults have symptoms of insomnia and over 10% may have chronic insomnia, making it a struggle to get through their waking days. The lack of sleep is a growing public health crisis.

This plush representation features an idyllic nighttime scene of counting sheep. For families, teachers, healthcare professionals, public health agencies and friends - this is a unique, memorable and useful tool to help educate, spread awareness, and hopefully get more people talking about this complicated and vitally important mental health topic.