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Supporting Entrepreneurs

Western Partnerships

Supporting Western Entrepreneurs

Across campus and internationally, many current students and Western Alumni are making an impact by starting entrepreneurial projects. Whether it’s a passion project that is pursued between classes, or on a full-time business, our Western community is dedicated to supporting and celebrating these entrepreneurs through a variety of initiatives.

At the Book Store, we’re proud to be supporting these innovative, skilled members of our community in a variety of ways. We offer opportunities to Western retail-based entrepreneurs including dedicated retail space in the store and mentorship providing valuable expertise surrounding inventory management, merchandising, sales, and marketing. We also provide and funding through a $1,000 annual contribution to the Propel Seed Your Startup Event.

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Our Partners

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The Good Paws

The Good Paws is a local dog accessory company, founded by Western varsity basketball alumni Beckie Williams. Our accessories include bandanas, scrunchies, bowties and more, from which a portion of each sale goes towards local animal shelters.

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Apricotton founders holding up training bras


Apricotton is an online tween bra founded by two Western grads, starting a movement to guide girls and improve their confidence during puberty. Our bras are super adjustable to last through multiple stages of puberty.

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Evelynn by Nicole Snobelen

Evelynn by Nicole Snobelen is a Canadian made women’s wear clothing line specializing in knitwear materials. Our handmade designs feature no closures making them super comfortable to wear, and easy to put on and take off.

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Woman turning head showing ponytail movement and red hair tie


Hairstrong aims to empower women with long hair to move on their own terms. We keep your hair back through anything so you can focus on crushing your goals. With our adjustable hair tie, The Strongband, you’ll never have to worry about having hair in your way ever again.

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Orgashell wallet propped up in sand at a beach


Tropical vibes are what we are all about. Orgashell is a Canadian brand driven to design products that express your love of everything travel and tropical.

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Western University

For students looking to test the waters of entrepreneurship or resources to build their startup, Western Entrepreneurship offers many opportunities to enhance skills, find funding, discover community, and stay inspired. From the annual Seed Your Startup Event where students pitch their business ideas to 1-on-1 coaching, learn what's available to help you on your entrepreneurial journey.

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Four people holding up large cheques from Propel Seed Your Startup